AI Insights · Timothy · January 2022
Top 5 Play Pass Games Performance in Latin America Q4 2021
Discover the performance trends of the top 5 Play Pass games on a unified platform in Latin America during Q4 2021, including insights on weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 Play Pass games in Latin America showcased varied performance trends across weekly downloads, revenue, and active users. Here’s a closer look at their statistics, sourced from Sensor Tower.
Hungry Shark Evolution maintained a consistent weekly download rate, starting at around 186K and dipping to approximately 132K in early December before rebounding to 187K by the end of the quarter. Weekly revenue for the game showed a steady increase, peaking at roughly $4.3K in the week of December 20. Active users saw a slight decline from 1.44M to 1.25M mid-quarter but ended the year strong at 1.37M.
Disney Coloring World experienced fluctuating downloads, beginning at 37.8K and dropping to a low of 13.3K in early November, before a significant surge to 37.6K in the final week of December. Revenue followed a somewhat stable trend with a notable rise to $3.6K in late November. Active users showed a decrease from 54.8K to 28.8K in early November but climbed back to 53K by the quarter's end.
Pixel Art － Color by Number had a notable peak in weekly downloads at 204.7K in mid-October, with a decreasing trend thereafter, ending the quarter at approximately 134.7K. Revenue remained relatively steady, hovering around $2.2K to $2.5K throughout the quarter. Active users increased from 1.55M in late September to a peak of 1.74M in mid-October, ending the quarter at 1.65M.
LEGO® DUPLO® WORLD saw impressive growth in downloads, particularly in November with a peak of 72K mid-month, but this trended downwards to about 15.9K by the end of December. Revenue showed a similar pattern, peaking at $2.7K in late November. Active users increased significantly from 38.3K in late September to a high of 107.5K mid-November, but declined to 44.2K towards the end of the quarter.
Kingdom Rush Tower Defense TD maintained a steady download rate, starting at 18.4K and showing a minor dip mid-quarter, then rebounding to 19.1K in the last week of December. Revenue was relatively stable, peaking at $1.2K in the week of December 20. Active users showed a slight decline from 100K to around 86.3K mid-quarter but ended the quarter with a slight increase to 98.7K.
For more detailed insights and trends, visit Sensor Tower.
